Sunday, March 14, 2010

Rolling up the Rim - Who really wins?




On my way out to BC for some surprisingly good snowboarding last week, I stopped for a coffee. I brought in my travel mug as I always do and grabbed my coffee. In addition to the coffee I was handed an extra cup...I thought to myself "Isn't this what I'm trying to avoid by bringing my mug?". The employee explained that if I wanted to have a chance to win a prize, the cup was the only option for this promotion. Now, I enjoy this time of year as much as anyone, the anticipation of winning gets me every time! I do however have an issue with the lack of "green" choice for travel cup aficionados!

In a world of corporations going "Green", this was a surprising event.
As one of the biggest users of single-use cups in Canada, an incentive for the nature friendly community would make sense. As consumers it is our decisions that will influence the market-place; If we continually ask for another option to enter into the fun of this promotion, they will have to provide it if they want continued business. Will I return for more coffee? of course I will, but I will also ask for another way to "play the game"!

Needless to say, I did not play the game that day, therefore, the winner was certainly not me. But this time, Nature did not lose either.

So who won?

1 comment:

  1. You should try and write more about this and get it published!!!

    ReplyDelete